Admiral Hotel Manila - MGallery - Luxury hotel - Promoting Filipino Brand Identity

As an MGallery brand, Admiral Hotel Manila’s core narrative revolves around its soulful location, the historic lane of Roxas Boulevard, and the old Admiral Hotel’s legacy. The reimagined hotel aims to revive the glamour of 1940s Old Manila, share great stories about Philippine cultural influences, and promote the city’s cultural gems. We ensure that guests will feel the “Filipino-ness” during their stay by adding a local touch to their journey, including the DOT-mandated standard greeting, our calamansi-based welcome drink, Manila Golden Era Intramuros tour, Filipino staples in a la carte and buffet menu, and local ingredients with mixology. Philippine history and great stories about our tradition are reflected in every nook and cranny of the hotel, amplified with great art installations in the lobby, guest floors, and inside each room. We also are advocates of local talents and products, fostering partnerships with brands that share the same visions as ours.​

We have the M Moment: Manila Golden Era Tour where we tour the guests around Intramuros. Guests will have the opportunity to discover the Old Manila charm and tourist gems as they travel in style with our luxury vintage car. We also partnered with Bambike Ecotours to add value to the guests’ journey and at the same time, foster appreciation to the natural beauty of the place surrounding the hotel.

Last May 2024, we hosted one of the events of the Philippine Heritage Society (PHS) to launch their Flores de Mayo as part of the celebration of National Heritage Month. Our partnership with PHS ensures a good relationship with an organization that promotes and safeguards our heritage.

In 2023, we hosted the culminating event of the Manila Food & Wine Festival, in partnership with DOT, to promote Filipino gastronomy and the talent of our local chefs with a four-hands dinner entitled Manila Iconic. This year, we are looking at collaborating again with this great cause to put forward our food & beverage scene and Filipino culinary artisans.

In photo: Renowned Filipino chefs: Chef Myke Tatung Sarthou and Chef Sau del Rosario